Objective

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Definition: end that is a specific time-targeted, measurable, attainable target that an enterprise seeks to meet in order to achieve its goals


Source: BMM Concepts


Dictionary Basis: something toward which effort is directed: an aim or end of action ; MWUD 'objective' (1)


General concept: end


Note: Compared to a goal, an objective is: short-term; not continuing beyond its time frame

(although such time frames can be cyclical – monthly, quarterly, etc.)."Compared to a goal, an objective is: short-term; not continuing beyond its time frame (although such time frames can be cyclical – monthly, quarterly, etc.)." cannot be used as a page name in this wiki.


Objective